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Drift began as DZR (Drift Zone Racing) – a brand created between Switzerland and San Francisco – with one goal: to build footwear that felt just as natural on the bike as it did off. What started as a passion for seamless transitions between city streets, mountain trails, and everyday life has grown into a new chapter.
Today, at Drift, we’re still chasing the same mission: blending performance and style so you never have to choose between riding hard and living fully. Whether you’re downhilling, commuting, enduro riding, or cycle-cross racing, Drift shoes are designed to look and feel good anywhere. Our goal is simple: footwear that feels at home on the bike, on the street, or anywhere in between. Because riding is just one part of life — and your shoes should keep up with all of it.
Changing environments require a cycling sneaker to be a true shape shifter to charge everywhere. We push the limit of what a traditional biking shoe should look and feel like. We strategically design, test, refine, simplify, source advanced materials and hardware, manage manufacturing, control quality and continue a never-ending quest to making our products better. All of our details are made with purpose in hopes for a seamless experience. Built from the ground up, we combined functionality with livability to bring to you a simple design that works for both on and off your bike. Clipless performance anytime and anywhere.
